The Memory Dilemma: Can Apple's Price Hikes Save the Day? Apple's third quarter earnings call revealed a perfect storm of supply chain constraints, high demand, and rising component costs.
Despite reporting record $109 billion in revenue, driven by a 22% increase in iPhone sales, Apple's stock fell 8% due to missed revenue estimates in China and its services arm.
The elephant in the room was the ongoing memory crisis. Outgoing CEO Tim Cook admitted that Apple is facing supply constraints affecting iPhone, Macs, and iPads – primarily on Macs.