Threads Users Can Now Chat with Meta AI in Their Direct Messages Meta's decision to integrate its Meta AI chatbot into Threads' direct messaging feature marks a significant shift in the company's strategy to keep users engaged within its ecosystem.
By making it easier for users to interact with an AI assistant privately, Meta aims to create a seamless experience that discourages exploration of third party options.
The integration is part of a broader effort to cement Threads' position as a go to platform for information and recommendations.