Does Love Island UK Need to Pull the US Version for a Chat? The 13th series of Love Island UK drew a respectable audience, but it's clear that the show has lost its spark.
Viewing figures have plummeted from their 2019 heyday, and engagement compared to last year's finale is notably lower.
ITV is left wondering what went wrong, especially considering the US edition continues to thrive on Peacock, racking up millions of streams.