The Ratings Game Heats Up: CBS's Fall Lineup and the Battle for Viewer Attention As the new television season begins, one thing is clear: the competition for viewer attention has never been fiercer.
With streaming services proliferating and audiences fragmenting, networks are scrambling to create content that will capture viewers' imaginations and keep them coming back.
CBS's fall lineup is a prime example of this struggle. The network has set its premiere dates, with most scripted series launching in early October.