The Sonic Safety Net: Thailand's Quest for Sound Mark Protection in the AI Age In recent years, Thailand has been at the forefront of protecting non traditional trademarks, or "sound marks," from the escalating threat posed by artificial intelligence and deepfake voice cloning technology.
The Thai government is urging local businesses and creatives to register these sound marks under existing laws that protect distinct audio signatures.
This push for registration means a safer digital landscape where products and services are more easily identifiable – and therefore easier to trust.